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Digital Trek Business Profile

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Digital Trek. Company Overview

Digital Trek is a performance-driven digital marketing agency based in Vancouver, BC. We help home service and healthcare businesses grow through measurable, ROI-focused digital strategies supported by strong tracking, analytics, and automation.

Our mission is to build predictable lead systems that help local businesses grow smarter, faster, and with full clarity on what drives revenue.
Digital Trek was founded by Mario Micka, who brings deep expertise in Google Ads, SEO, tracking, attribution, and conversion-focused website development.

Founded: 2021
Team Size: 3 to 5 specialized contractors and partner collaborators
Location: Vancouver, BC, Canada

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Our Mission

To empower trades, healthcare providers, and local businesses with no-fluff digital strategies that drive leads, build trust, and grow revenue.

Meet the Founder

We’re a lean, expert team that thrives on solving real-world marketing problems.
Mario Micka Square

Mario Micka

Founder & Head Strategist
10+ years in digital.
Built campaigns managing $5M+ in ad spend. Proud coffee snob.

Services & Offerings
 Work

1

Google Ads Management
• Keyword research and ad group structuring
 • Ad copywriting and landing page alignment
 • Call tracking through CallRail
 • Weekly optimizations, A/B testing, negative keywords
 • Automated bidding based on cost-per-lead goals
 • Focus on conversion quality and revenue impact

2

Search Engine Optimization (SEO)
• Full SEO audits and keyword research
 • Technical SEO and on-page optimization
 • Monthly content creation
 • GMB optimization and citation building
 • Competitor analysis and monthly reporting
 • Lead tracking integration
.

3

Execution We launch, optimize, and track every campaign like it’s our own.

4

Reporting You get real-time data, clear insights, and zero BS.

Results We’re Proud Of

  • Grew Max Roofing from $150K to $2M in 4 years
  • Generated over $15M in tracked revenue across clients
  • Maintained a 97% client retention rate over the past 5 years
  • Averaged 3.4X return on ad spend (ROAS) for active PPC clients
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FAQ: Google Ads with Digital Trek

It depends on your industry, competition, and goals. Most local Vancouver campaigns start with an ad spend of $1,500 to $3,000 a month, and our management is a flat monthly fee from $850. We help you find the right budget based on cost per lead, not guesswork.

Every lead is tracked, no guessing. Call tracking on every number, Google Tag Manager and GA4 conversions, and a monthly report showing cost per lead, per campaign and per keyword.

Google Ads are pay-per-click campaigns that show at the top of search results; you pay per click and control everything. Local Services Ads show above the map for eligible trades, are Google Guaranteed, and you pay per lead. Most Vancouver home-service businesses should run both, and we set up and manage both.

Search campaigns usually produce calls within the first two weeks. It takes 60 to 90 days of data to get cost per lead where it should be, and SEO takes 3 to 6 months to show steady gains.

Yes. We audit the existing account first, keep what is working, and rebuild the rest. You keep ownership of the account and all its data, with no long-term contract.

Our Culture

We keep things real. We’re obsessed with improvement. We care deeply about our clients. And we treat your business like our own.

You’ll never be just another account with us.
Learn More About Us

Ready to Grow?

If you’re a local business that’s serious about growth, let’s talk. The trek starts with one step let’s make it a smart one.
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