AI for Trade Businesses: 5 Marketing Tools for Growth

AI for trade businesses can significantly improve your marketing strategy by automating repetitive tasks, enhancing customer engagement, and providing data-driven insights. According to WebFX, 88% of marketers that uses AI in marketing said that it helped them personalize the customer journey across different channels. This underscores the importance of integrating AI marketing tools in your business. But considering the number of options you have, it could be overwhelming for you. Here are 5 AI marketing tools that you can look into:

1. Sprout Social for Reputation Management

Sprout Social helps you monitor and respond to comments, customer reviews, and messages across various social media platforms. So you can stay on top of what people are saying about your brand and address any issues promptly. This tool is particularly useful for businesses with multiple social media accounts, as it allows you to manage all your accounts from one place. One of the key features of Sprout Social is its ability to track and analyze your online mentions. This includes monitoring keywords, hashtags, and even specific phrases related to your brand. This allows your business to stay ahead of the competition and maintain a positive online reputation.

Sprout Social also offers advanced analytics and reporting tools, which provide you with detailed insights into your social media performance. This includes engagement rates, follower growth, and content performance. Analyzing these metrics helps you identify areas for improvement and adjust your social media strategy accordingly. This feature is useful when you want to measure the effectiveness of your social media marketing campaigns and make data-driven decisions.

Another unique feature of Sprout Social is its integration with AI marketing tools, which uses artificial intelligence to help you manage your social media accounts more efficiently. For example, AI-powered chatbots can help you respond to customer inquiries and messages, freeing up your time to focus on other tasks. Additionally, AI-powered content suggestions can help you create engaging content that resonates with your audience. With Sprout Social and other AI marketing tools, you can automate many of the tasks associated with social media management, making it easier to maintain a strong online presence.

Sprout Social also offers a robust content calendar feature. This feature allows you to plan and schedule your social media content plan in advance, ensuring that your accounts are always active and engaging. By using a content calendar, you can save time and reduce the stress associated with last-minute content creation. This will help you to maintain a consistent social media presence and avoid gaps in your content.

2. Jasper.ai for Content Creation

Jasper.ai is an AI-powered content creation tool that can help you generate high-quality written content with ease. Unlike traditional content creation methods, Jasper.ai utilizes advanced artificial intelligence to streamline the process and make it more efficient. One of the unique aspects of Jasper.ai is its ability to understand context and tone. It can analyze your writing style and preferences, and then generate content that aligns with your brand’s voice. This means you don’t have to worry about your content sounding generic or impersonal.

Another interesting feature of Jasper.ai is its versatility. It can be used to create a wide range of content, from blog posts and social media captions to product descriptions and email newsletters. This makes it a valuable tool for businesses of all sizes, regardless of their industry or content needs. In fact, it can even generate entire books. This is useful when you need to produce long-form content in a short amount of time, such as e-books.

Jasper.ai also has an ability to generate content in multiple languages, which could be a game-changer when you operate in global markets or have a diverse customer base. This AI marketing tool allows you to create content that resonates with your audience, regardless of their native language. For example, if you’re a construction company with clients in the United States, Canada, and Mexico, Jasper.ai can help you create content in English, French, and Spanish. Jasper.ai’s multilingual capabilities even make it an excellent choice if you’re looking to expand your global presence. This helps you establish a strong online presence in new markets and attract a broader customer base, increasing revenue and supporting the growth for your business.

As you know, Jasper.ai is designed to streamline your content creation process. It has differentiated itself from other AI marketing tools through generating high-quality content quickly and efficiently. But there are still some key features that set it apart. This includes:

  • Content optimization: Jasper.ai can optimize your content for better performance. It analyzes your content and provides suggestions for improvement, such as optimizing keywords, meta tags, and headings. This helps your content rank higher in search engine results and increases customer engagement. In this way, you can increase its visibility and reach a wider audience.

  • Content distribution: Jasper.ai differs from other AI marketing tools because it can help you distribute your content effectively on top of its content generation feature. It provides suggestions about which marketing channels you should share your content, such as social media platforms, email newsletters, and blogs. The tool also helps you schedule your content in advance, ensuring that it reaches your audience at the right time. The best part is, Jasper.ai can distribute your content across multiple platforms simultaneously. This saves you time and effort, allowing you to focus on other tasks in your business.

  • Content repurposing: Jasper.ai can convert your content into different formats such as blog posts, social media posts, email newsletters, and more. This means you can reuse your content across multiple platforms without having to create new content from scratch. To get started, you simply need to upload your existing content to the platform and its AI technology will analyze your content to identify the key points, themes, and ideas. From this, Jasper.ai will generate a range of content formats, including blog posts, social media posts, and email newsletters customized to fit your brand’s tone and style. Doing so helps you increase your online visibility and reach a wider audience while minimizing your content creation costs.

3. IndaHash for Influencer Marketing

IndaHash is a platform designed for influencer marketing, which connects brands with social media influencers who have a significant following. This platform helps you reach your target audience more effectively by partnering with influencers who have a genuine interest in your products or services. Especially when 52% of marketers said that influencer marketing helped them get better customers. To get started, you need to create a campaign on IndaHash, specifying your marketing goals and target audience. Influencers then browse these campaigns and apply to participate if they match your criteria.

IndaHash is one of the AI marketing tools that streamlines the process and ensures you choose the right influencers for each campaign. It analyzes the influencer’s past performance, engagement rates, and audience demographics to determine their suitability for your business. Let’s say you’re looking to promote your new line of power tools. You can use IndaHash to find influencers who have a strong following in the construction and DIY industries, and it will provide you with a list of potential influencers, along with their engagement rates and audience demographics. You can then filter this list to find influencers who have a high engagement rate among your target audience.

4. keywordtool.io for Keyword Research

keywordtool.io is among the AI marketing tools that provides comprehensive keyword research abilities for businesses like yours. It uses AI to generate a list of relevant keywords based on your target audience, content, and industry. You can analyze search volume, competition, and cost-per-click (CPC) for each keyword. This helps you identify the most effective keywords for your SEO strategy and optimize your content for better search engine rankings.

It even provides information about the search volume for each keyword. Search volume refers to how many people are searching for that specific term. This data helps you decide which keywords to target and how to prioritize your content. More importantly, keywordtool.io can generate long-tail keywords, which are more specific phrases that have lower search volumes but are also less competitive. Long-tail keywords can help you stand out particularly in local search rankings and attract more organic traffic.

What’s more is that keywordtool.io also provides you information about the search trends for each keyword. This tells you how often people are searching for that term over time. This data helps you identify patterns and trends in consumer behaviors. You can use this information to create content that resonates with your audience and generate leads for your business.

Keep in mind that to get the most out of any AI marketing tools, you have to use it consistently. Try to conduct keyword research regularly to stay up-to-date with the latest trends and changes in your industry. You can use keywordtool.io to analyze your competitors’ keywords and identify gaps in the market. This allows you to adjust your marketing strategies accordingly.

5. Google Ads Smart Bidding for Pay-per-click Advertising

Google Ads Smart Bidding is a feature that helps you optimize your pay-per-click (PPC) campaigns for better results. It’s one of the few AI marketing tools that automatically adjust your bids in real-time based on your campaign goals. This means you don’t have to constantly monitor and adjust your bids yourself, which can save you time and effort. You can use Smart Bidding for various campaign goals, such as conversions, conversion value, and return on ad spend (ROAS).

To use Smart Bidding, you need to set up your campaign goals and target audience. You can choose from different bidding strategies, such as cost-per-conversion, cost-per-acquisition (CPA), and CPC. Once you’ve set up your campaign, Smart Bidding will automatically adjust your bids to achieve your desired goal. For example, if you’re targeting conversions, Smart Bidding will increase your bids for ads that are more likely to convert. This ensures that you’re getting the most conversions possible for your marketing budget.

Smart Bidding is also highly scalable, allowing you to manage large numbers of campaigns and ads with ease. As your company grows, you can easily add more campaigns and ads without worrying about the complexity of managing them. This is particularly useful if you have a large number of products or services to promote. Smart Bidding streamlines the process, allowing you to focus on creating effective Google Ads campaigns rather than managing its technical aspects.

AI for Trade Businesses Helps You Stand Out

AI marketing tools have revolutionized the way B2B businesses approach marketing. This is through streamlining your marketing processes, improving your online reputation, creating high-quality content, optimizing your influencer marketing strategy to achieve better results from both your SEO and PPC campaigns. Digital Trek is a full-service digital agency that understands how the latest technologies sets you apart from competitors. We have a track record of successful campaigns that delivered measurable results for our clients. Contact us and get a free quote!

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