8 Best Local SEO Tools: How to Make the Best of Them?

  • January 12, 2024
  • SEO

It’s important to use the right SEO tools for your business to stand out in local search results because they are very competitive. You can use these tools to keep track of your search rankings, manage your online listings, read reviews, and learn more about how well your local SEO is doing.

The best local SEO tools give you a complete way to handle your online presence in your area. These tools are made to give you an edge in the local market. They can do everything from making sure that your business information is correct on the web to looking at how local customers act.

We’ll look at the best local SEO tools in this guide to help you improve your online presence and get more local customers.

We’ll also talk about how to get the most out of these tools so that you can rank higher in search results, connect with your community, and help your local business grow.

Your success depends on how well you know how to use these tools, no matter how experienced you are with SEO or how new you are to local SEO.

Role of Local SEO Tools

Website optimization abstract concept vector illustration set. SEO analytics team, local SEO, search engines page rank, keyword and link building, internet promotion, visibility abstract metaphor.

When it comes to making a business’s online presence better for local search, local SEO tools are very important. Their purpose is to help businesses show up higher in local search engine results, which is important for getting local customers and people to visit physical locations.

  • Local Keyword Research: Local SEO tools help businesses identify the search terms that local customers are using to find services or products. This is critical for creating content and meta tags that resonate with a local audience.
  • Local Listings Management: These tools enable businesses to manage their listings across multiple directories and ensure that their name, address, and phone number (NAP) information is consistent and accurate. This consistency is vital for local search rankings.
  • Reputation Management: Online reviews are a significant factor in local SEO. Local SEO tools can monitor and manage reviews across different platforms, helping businesses respond to feedback and maintain a positive online reputation.
  • Local Rank Tracking: Tracking where a business ranks for local search terms is essential for measuring the success of SEO efforts. Local SEO tools provide insights into ranking positions and help businesses understand how they stack up against the competition.
  • Competitor Analysis: By analyzing competitors’ local SEO strategies, businesses can identify opportunities to improve their efforts. Local SEO tools can reveal competitors’ local keywords, backlinks, and other tactics.
  • On-Page Optimization: These tools can audit a website for local SEO factors, such as on-page content, meta tags, and schema markup, which are important for communicating location-based relevance to search engines.
  • Citation Building and Tracking: Citations, or mentions of a business’s NAP information on other websites, are a key ranking factor in local search. Local SEO tools help identify where to build citations and track existing ones for accuracy.
  • Backlink Analysis: Backlinks from local sources can boost local search rankings. Local SEO tools can analyze a website’s backlink profile to find local link-building opportunities.
  • Analytics and Reporting: Local SEO tools often come with built-in analytics to track performance over time. This helps businesses measure the ROI of their local SEO efforts and make data-driven decisions.
  • Social Media Integration: Some local SEO tools also offer social media management features, allowing businesses to engage with local audiences on various platforms directly from the tool.

Best Local SEO Tools

1. Google Business Profile

Formerly known as Google My Business, this free tool is essential for managing your business listing directly on Google, which can improve your local search visibility and allow you to connect with customers through Google Maps and search.

2. SEMrush

Offers a suite of tools including local SEO features like listing management, position tracking, and on-page SEO suggestions. SEMrush also provides extensive competitor insights and keyword research capabilities.

To make the most of SEMrush, a comprehensive SEO tool, you should utilize its wide range of features that can help with various aspects of your digital marketing strategy.

Here are some of the key features of SEMrush:

  • Keyword Research: SEMrush provides extensive keyword data, including search volume, keyword difficulty, and related keywords, to help users optimize their content and PPC campaigns (Semrush features).
  • On-Page SEO: The platform offers tools for on-page SEO analysis, ensuring that content is optimized for search engines with the right keywords, meta tags, and other SEO best practices.
  • Competitor Analysis: Users can analyze their competitors’ SEO strategies, including their keyword rankings, traffic sources, content, and backlinks, to identify opportunities for improvement.
  • Content Marketing: SEMrush assists in developing effective content strategies with tools for content creation and optimization, topic research, and content audit (Semrush features).
  • Local SEO: The platform includes tools for local SEO, such as listing management, to help businesses improve their visibility in local search results.
  • Rank Tracking: SEMrush enables users to track their search engine rankings for targeted keywords over time, which is crucial for measuring the success of SEO efforts.
  • Social Media Management: The tool suite includes social media posting and analytics features to help users manage their social media presence and performance.
  • Site Audit: SEMrush can crawl a website to identify technical SEO issues that might be affecting search engine rankings, such as broken links, duplicate content, and security problems.
  • Link Building: The platform provides tools for backlink analysis and outreach, helping users build and maintain a strong backlink profile.
  • Traffic Analytics: Users can gain insights into their website’s traffic, including sources, user behavior, and engagement metrics.
  • Market Analysis: SEMrush offers market insights and competitive intelligence features that provide an overview of market trends and industry benchmarks.
  • PPC Keyword Tool: The tool helps users manage their PPC campaigns by finding the most effective keywords and organizing them for Google Ads campaigns.
  • Content Analyzer: This feature allows users to evaluate the performance of their website’s content and track how it is shared on social media.

3. Moz Local

This tool helps businesses manage their local listings, monitor reviews, and publish location data across the web to improve local search engine visibility.

Here are some of the key features of Moz Local:

  • Location Data Management: Moz Local allows you to manage and distribute your business listing information across a network of directories and data aggregators to ensure consistency and accuracy (Moz Local Overview).
  • Listing Syncing: It provides active and continuous syncing of location data with partner directories, helping to keep your business information up-to-date across the web (Guide To Moz Local).
  • Review Monitoring: The tool monitors and aggregates reviews from various platforms, allowing you to stay informed about what customers are saying about your business and respond accordingly.
  • Profile Completeness: Moz Local helps you identify and fill in missing information in your listings to improve your profile completeness, which can positively impact your local search rankings (Moz Local Overview).
  • Visibility Index: This feature provides a score that represents your online presence’s visibility across the local search ecosystem, helping you understand where you stand and how you can improve (Moz Local Overview).
  • Duplicate Listing Management: Moz Local identifies and helps you remove duplicate listings, which can confuse search engines and dilute your search presence.
  • Local Ranking Tracking: You can track how your business ranks for specific keywords in local search results, giving you insight into your SEO performance.
  • Reporting and Analytics: The tool offers reporting capabilities that allow you to measure the impact of your local SEO efforts and make data-driven decisions.
  • Google & Facebook Integration: Moz Local integrates with Google and Facebook, enabling you to manage your listings on these critical platforms more effectively.
  • Automated Verification: It assists in the verification process for listings, which can sometimes be a complex and time-consuming task.

4. BrightLocal

BrightLocal is an integrated local marketing platform designed to help businesses and marketing professionals improve their online visibility and reputation in local search.

Specializes in local SEO with features for tracking rankings, auditing citations, and managing online reviews. BrightLocal also provides local search audits to identify areas for improvement.

Here are some of the key features of BrightLocal:

  • Local Search Rank Checker: Track your search rankings on major search engines for keywords relevant to your business. This includes tracking for both organic and local pack results (BrightLocal Review).
  • Citation Tracker: Find and monitor your business listings across various directories, identify duplicates, and discover opportunities for new citations to improve local search visibility.
  • Reputation Manager: Monitor, generate, and showcase your customer reviews across different platforms. This feature also allows you to respond to reviews directly from the dashboard.
  • Google My Business Audit: Analyze and optimize your Google My Business listing to improve your local search presence.
  • Local SEO Audit: Get a detailed report on your local SEO performance, including on-page SEO, citations, backlinks, Google My Business, and social channels.
  • Citation Building: Submit and update your business information across a network of directories to build citations that can boost your local search rankings.
  • Citation Burst: A service provided by BrightLocal that allows for fast and accurate manual citation submission to high-quality sites.
  • Google Local Wizard: Provides detailed insights into your Google My Business performance, including search visibility, engagement metrics, and competitor benchmarking.
  • Showcase Reviews: Display your latest and greatest reviews on your website using the BrightLocal widget to build trust with potential customers.
  • Link Building: Identify quality link-building opportunities to enhance your website’s backlink profile and improve your local search rankings.
  • SEO Reports: Generate white-label reports for clients or internal use that provide insights into various aspects of local SEO performance.
  • Lead Generation: Use the lead generation widget on your website to capture potential clients looking for local SEO services.

5. Yext

Offers a platform for businesses to manage their digital knowledge and ensure consistency across over a hundred local directories and map services.

Yext is a digital knowledge management platform that helps businesses manage their online presence across various search engines, directories, and applications.

Here are some of the key features of Yext:

  • Knowledge Graph: Yext utilizes a Knowledge Graph to store and structure the public facts about your business, ensuring that your information is consistent and accurate across the web (Yext Digital Experience Platform).
  • Listings: Yext allows businesses to manage their listings across a wide network of sites, including major directories, maps, apps, and social networks, ensuring that their information is up-to-date and synchronized (Yext).
  • Pages: Create and manage landing pages for your locations, professionals, and events, optimized for search engines and designed to deliver accurate information directly from the Knowledge Graph.
  • Reviews: Monitor and respond to customer reviews across different platforms from a single dashboard, and generate authentic reviews directly from your customers (Yext Reviews).
  • Search Experience: Yext Answers is a site search product that provides direct answers to customer queries on your website, leveraging the Knowledge Graph to deliver accurate, up-to-date responses.
  • Analytics: Gain insights into how consumers interact with your brand across search engines, directories, and your website. Analyze metrics like search terms, profile views, and more to understand your online performance.
  • Integrations: Yext integrates with various systems and platforms, allowing businesses to leverage their existing technologies while using Yext’s capabilities (Yext Digital Experience Platform).
  • App Directory: Access a library of pre-built integrations with third-party applications to extend the capabilities of the Yext platform.

6. Whitespark

Known for its local citation finder, Whitespark helps businesses discover citation opportunities and also offers services for building and managing citations.

Whitespark is a company that specializes in tools and services to help businesses with their local search engine optimization (SEO) efforts. Here are some of the key features that Whitespark offers:

  • Local Citation Finder: A tool that helps you discover where to list your business, track your citation growth, and manage your local search strategy by finding valuable new citation opportunities (Whitespark Local Citation Finder).
  • Reputation Builder: This tool enables businesses to gather customer feedback, generate online reviews, and manage their online reputation effectively (Whitespark Reputation Builder).
  • Local Rank Tracker: A feature that allows you to track your rankings in search engines, monitor your local and organic search performance, and understand how you stack up against your competition (Whitespark Local Rank Tracker).
  • Citation Building Services: Whitespark also offers services where they build citations for you on various directories and platforms, which can help improve your local SEO (Whitespark Citation Building Services).
  • Google My Business Management: They provide services to optimize and manage your Google My Business listings, which is crucial for local SEO success.
  • Link Prospecting: Tools and services to help businesses find valuable link opportunities to enhance their off-page SEO efforts.

7. Ahrefs

While not exclusively a local SEO tool, Ahrefs provides valuable features like backlink analysis, keyword research, and competitor analysis that can be used effectively for local SEO purposes.

Ahrefs is a comprehensive SEO tool suite that offers a range of features to help users with their search engine optimization efforts. Here are some of the key features of Ahrefs:

  • Site Explorer: This tool provides insights into the organic search traffic and backlink profile of any website. It allows you to analyze a website’s top pages, inbound links, and ranking keywords (The Official Ahrefs Tutorial).
  • Keywords Explorer: Ahrefs’ Keywords Explorer helps you find keyword ideas, analyze their ranking difficulty, and understand their search volume. It also provides keyword metrics like click-through rates and return rates (The SEO Tutorial That Even Your Mom Would Understand).
  • Content Explorer: With Content Explorer, you can discover the most popular content for any topic, based on metrics like social shares, organic search traffic, and referring domains.
  • Rank Tracker: This feature allows you to monitor your website’s rankings for specific keywords over time. It also provides insights into ranking progress and visibility on SERPs (The Official Ahrefs Tutorial).
  • Site Audit: Ahrefs’ Site Audit tool crawls your website to identify SEO issues that could be holding back your site’s performance in search engines. It provides a comprehensive report with recommendations for improvements.
  • Backlink Analysis: Ahrefs is known for its extensive backlink database, which allows you to analyze the backlink profile of any site, including new and lost links, as well as the quality of the linking sites.
  • Competitor Analysis: You can use Ahrefs to analyze your competitors’ websites, understand their strengths and weaknesses, and uncover strategies that could benefit your SEO efforts.
  • Alerts: Set up alerts for new backlinks, web mentions, and keyword rankings to stay informed about important changes and updates.
  • SEO Toolbar: Ahrefs offers a browser extension that provides SEO metrics for the pages and search results you visit directly within your browser.

8. Screaming Frog

The Screaming Frog SEO Spider is a desktop program that can be used to crawl website URLs and gather elements to analyze and audit technical and onsite SEO.

Here are some of the key features of Screaming Frog:

  • Crawl Analysis: It can crawl both small and very large websites efficiently, allowing you to analyze the results in real time. It gathers key onsite data to allow SEOs to make informed decisions.
  • Find Broken Links: The tool is capable of quickly finding broken links (404s) and server errors. It also crawls redirects (301s, 302s, etc.), which can be exported in a report.
  • Audit Redirects: You can find temporary and permanent redirects, identify redirect chains and loops, or upload a list of URLs to audit in a site migration.
  • Analyze Page Titles and Metadata: Screaming Frog analyzes page titles and meta descriptions during a crawl and identifies those that are too long, short, missing, or duplicated across your site.
  • Discover Duplicate Content: It detects exact duplicate URLs with an md5 algorithmic check, partially duplicated elements such as page titles, descriptions, or headings, and finds low-content pages.
  • Extract Data with XPath: The tool allows you to collect any data from the HTML of a web page using CSS Path, XPath, or regex. This might include social metadata, additional headings, prices, SKUs, or more.
  • Generate XML Sitemaps: You can quickly create XML Sitemaps and Image XML Sitemaps, with advanced configuration over URLs to include, last modified, priority, and change frequency.
  • Integrate with Google Analytics: You can connect Screaming Frog SEO Spider to your Google Analytics, Google Search Console, and PageSpeed Insights APIs for a comprehensive view of your data.
  • Visualizations: The tool offers various visualizations of the crawl data that can help you understand the structure and internal linking of the website.
  • Customizable: The Screaming Frog SEO Spider is highly configurable with filters to crawl exactly what you need, and it has many custom extraction features available.

These tools offer a variety of features that can help businesses improve their local SEO, from citation and listing management to keyword tracking and review monitoring. By leveraging these tools, businesses can enhance their online visibility, attract more local customers, and ultimately increase their local market share.

In conclusion, selecting the right local SEO tools can greatly impact the success of small businesses in today’s digital landscape. By harnessing the power of keyword research tools, local listings, and citation management tools, review management and online reputation tools, tracking and analytics tools, and website optimization tools, businesses can optimize their online presence and attract local customers. It is essential for small businesses to carefully consider their specific needs and goals when choosing the appropriate tools. By using the right local SEO tools, small businesses can improve their visibility, reach their target audience, and achieve long-term growth and success.

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