How to Structure a Vancouver Electrician’s Website: Service Pages, City Pages and the Links Between Them

An electrical contractor in Metro Vancouver does twenty different jobs across a dozen municipalities, and Google treats every combination as a different search. “Panel upgrade Burnaby” and “EV charger installation North Vancouver” are answered by different pages. The way the website is organized decides whether those pages exist and whether Google understands what each one is for. This is the structure we build for electricians, and it applies with small changes to any trade.

The three layers

Layer 1: the homepage

The homepage says what you are and where, in the first line: “Licensed electrical contractor serving Vancouver, Burnaby and the North Shore.” It links to every service page and every city page. It does not try to rank for individual services; it ranks for your company name and “electrician Vancouver”, and it passes authority down to the pages that do the specific work.

Layer 2: service pages, one per job

Each service that people search for gets its own page: panel upgrades, EV charger installation, knob-and-tube replacement, aluminum wiring, hot tub wiring, lighting, basement suite wiring, emergency electrical repair, electrical inspections, commercial work. Each page answers the questions a homeowner asks before calling: what the job involves, what it costs in Metro Vancouver, whether a permit is needed, how long it takes, what can go wrong in the kind of house they have. A 1950s Kitsilano bungalow and a 2010 Yaletown condo have different electrical problems, and the pages that say so are the ones that rank.

These pages carry the real search demand and the highest-value jobs. They deserve most of the writing effort, real photos of your crew doing that job, and a review or two that mentions the same service.

Layer 3: city pages, one per municipality you want to win

Google’s local results are strongly tied to the searcher’s location and the city in the query. An electrician based in Burnaby will show in the map pack for Burnaby but rarely for Richmond. A city page for Richmond, with the neighbourhoods you cover, the drive time, jobs you have done there, permits handled through the City of Richmond, and reviews from Richmond customers, gives Google a page to rank for “electrician Richmond”.

The trap is making ten copies of the same page with the city name swapped. Google recognizes these and folds them together, or worse, treats the site as spammy. Each city page needs something true that only applies there. If you cannot write two hundred honest words about your work in a city, you do not need a page for it yet.

How the layers link to each other

• The homepage links to all service pages and all city pages, in the navigation and in the body.
• Every service page links to the related services (panel upgrade to EV charger, because one usually requires the other) and to the city pages.
• Every city page links to the three or four services most requested in that city.
• Blog posts link up to the service page they support, never only sideways to other posts.
• Nothing important is more than two clicks from the homepage.

That linking is what tells Google which page is the main one for each search. Without it, a blog post about EV chargers can outrank your EV charger service page, and the visitor lands on an article instead of a page with a phone number.

Do not build these

A page per neighbourhood in addition to a page per city, unless the neighbourhood has real search demand. A “Service Area” page that lists forty towns from Squamish to Hope. Separate pages for “residential electrician” and “electrician for homes”. A blog category for every service that duplicates the service page. Every one of these splits the authority that a smaller number of pages would concentrate.

What it looks like in practice

For a typical Metro Vancouver electrical contractor the finished structure is one homepage, ten to fifteen service pages, four to six city pages, an about page with the licences and the crew, a commercial page if you do that work, and a blog that answers the questions the dispatcher hears every week. Thirty pages, not three hundred, each with a clear job. It is the structure behind every site in our web design for trades work, and the first thing we fix in an SEO engagement when the site already exists.

Book a free strategy call and we will sketch the page map for your services and cities on the call.

Related guides

• The 21-item SEO checklist for Vancouver trades
• Website design that makes homeowners call
• Local SEO for Vancouver plumbers
• Web design for Vancouver trades
• Electrician SEO in Burnaby

Frequently asked questions

How many city pages should an electrician have?

As many cities as you genuinely serve and can write honestly about, usually four to six in Metro Vancouver. Add more only when the first set ranks.

Should each service page mention every city?

No. The service page should name the region you serve once; the city pages handle the city-specific searches. Stuffing every city into every page is the pattern Google filters.

Does the blog matter if I have good service pages?

Yes, for the long questions people ask before they are ready to hire: whether they need a permit, what aluminum wiring means for insurance. Each post should link to the service page it supports.

How long does it take for a new service page to rank?

For low-competition services, weeks. For “electrician Vancouver” and other broad terms, months, and the map pack depends more on the Google Business Profile than on the page.