Google My Business (GMB) Strategies for Local Search Ranking

Is your business showing up when local customers search for what you offer? If not, you might not be leveraging Google My Business (GMB) effectively. Using Google My Business to improve your local search ranking is a powerful strategy. This free tool from Google can help your business appear in local search results and on Google Maps, making it easier for customers to find and engage with you.

What is Google My Business (now Google Business Profile)?

Google My Business is a handy tool from Google that helps businesses like yours to show up better online, especially on Google Search and Maps. It’s like having a digital business card where you can share important info about what you do and where you’re located. Imagine you run a coffee shop. When someone searches for “coffee near me” on Google, having a GMB listing means your shop is more likely to pop up in the results. It’s a way to make sure people can easily find you when they’re looking for what you offer.

But GMB is more than just listing your address and phone number. You can also add details like your business hours, website link, and even photos of your shop or products. This helps customers get a better idea of what you’re all about before they decide to visit. Another cool thing about GMB is that it lets customers leave reviews and ratings about your business. Good reviews can attract more customers, while bad ones can give you a heads-up on areas where you can improve.

So, in a nutshell, GMB is a tool that helps you manage how your business appears online, making it easier for customers to find you and learn about what you offer.

Setting Up Your GMB Account

1. Creating Your Profile

To kick things off, you’ll need to set up a profile for your business on Google My Business.  It’s pretty straightforward – you’ll just need to fill in some basic info like your business name, address, phone number, and website URL. To access GMB Profile, you’ll require a Google account. If you haven’t got one yet, go ahead and create it now.

Here’s a tip: it’s advisable to use a dedicated work account instead of your personal one. This ensures that if you need to grant access to others for managing your Google Business Profile later on, you can do so without compromising personal account details.

2. Getting Verified

Once your profile is set up, Google wants to make sure you’re the real deal. This usually means they’ll send you a verification code by mail or give you a call to confirm that you’re actually associated with the business.

3. Managing Your Info

After your profile is verified, you’re in the driver’s seat. You can start tweaking and updating all the details about your business that show up on Google. That includes things like your business hours, adding photos to make your place look inviting, responding to customer reviews, and even posting special deals or updates.

4. Showing Up in Searches

Here’s where things get interesting. Having a solid GMB profile makes it more likely that your business will pop up when people search for things related to what you offer. For example, if someone in your area searches for “pizza delivery,” and you’ve got a top-notch GMB profile for your pizzeria, there’s a good chance your place will show up in their search results.

5. Customer Connections

One of the coolest things about GMB is how it lets you interact directly with customers. From the search results, people can easily call your business, visit your website, find directions to your location, or even shoot you a quick message.

6. Insights and Analytics

Last but not least, GMB gives you some pretty nifty tools to track how your business is doing online. You can see stuff like how many people are checking out your profile, where they’re coming from, and what actions they’re taking – all of which can help you fine-tune your online presence and attract even more customers.

Leveraging Local SEO Best Practices


These are the words or phrases your potential customers are likely to use when searching for businesses like yours. For example, if you run a pet grooming salon in Seattle, including terms like “dog grooming Seattle” or “cat grooming services” in your GMB description and posts can help improve your visibility in local searches. The idea is to naturally integrate these keywords into your content, making it easier for Google to understand what your business is all about and match it with relevant search queries.

Local Links

Building links from other local businesses and websites can significantly impact your local search ranking. When reputable local sites link to your GMB profile or website, it signals to search engines that your business is credible and relevant to the local community. For instance, if you’re a bakery in New York City, getting featured on a local food blog or getting listed in a directory of NYC businesses can enhance your local search ranking and visibility. These local links act as endorsements for your business, helping you climb the ranks in local search results.

NAP (Name, Address, and Phone number) Consistency

Inconsistencies in your NAP information can confuse both Google and potential customers, leading to a drop in your search ranking. For example, if your business is listed as “Joe’s Pizza” with one phone number on your website but appears as “Joe’s Pizzeria” with a different phone number on a local directory, it can create confusion and hurt your local SEO efforts.

Online Reviews

Encourage your customers to leave reviews on your GMB profile. Positive reviews not only enhance your credibility but also influence your local search ranking. Google considers reviews as a signal of trust and relevance, so businesses with a higher number of positive reviews tend to rank higher in local search ranking. Google also suggests that a mix of positive and negative reviews is even more trustworthy. Responding to reviews, both positive and negative, shows that you value customer feedback and are actively engaged with your audience, which can further improve your reputation and search visibility.

Update Regularly

Keep your GMB profile updated with accurate information about your business, such as your operating hours, contact details, and any special offers or events. Regular updates show customers that your business is active and reliable, and they also help improve your visibility in local search results.

Does Having GMB Affect SEO?

Absolutely! Having a Google My Business profile can really boost your website’s SEO. Here’s how it works:

Local Visibility

Let’s say you run a coffee shop. When someone in your area searches for “coffee near me,” Google often shows a map with local coffee shops. If you have a GMB profile set up and optimized, your coffee shop is more likely to show up in that map, making it easier for local customers to find you.

Trust and Credibility

Keeping your GMB profile up to date with accurate info, positive reviews, and engaging content shows both customers and search engines that your business is the real deal. When people see that your business is trusted and liked by others, they’re more likely to choose you over competitors.

Enhanced SERP (Search Engine Results Page) Features

Sometimes, Google shows information directly from your GMB profile right in the search engine results page. That means people can see things like your business name, address, phone number, and reviews without even clicking to your website. This makes it super easy for potential customers to find and contact you, which can lead to more visits and better SEO for your site.

Improved Local Search Ranking

By optimizing your Google My Business profile and leveraging local SEO strategies, you can enhance your business’s visibility in local search results. This means your business will be more likely to appear when people in your area search for products or services related to what you offer. So, if you’re looking to attract more local customers and boost your website’s SEO, investing time and effort into your GMB profile is definitely worth it!

Set Up Your GMB today

Just to summarize, having a GMB profile is not just having an online presence – it’s about making it easy for local people to locate and connect with your business and boost your local search ranking. When you tweak your GMB profile and use those local SEO tricks we talked about, it’s like putting up a big “Open for Business” sign right where your customers are looking. And that can mean more clicks, more calls, and more customers walking through your door. So if you haven’t already, take the time to set up and optimize your GMB profile – it could make a big difference for your business.

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