Steps to Securing Google Guarantee for Trade Businesses

Establishing a strong reputation through Google Guarantee for trade businesses instills confidence in new customers to try your services over competitors. This leads to a higher number of inquiries and conversions, contributing to your business’ overall growth. Google Guarantee also creates a positive image for your business and helps to retain customers. Repeat customers provide a steady stream of income to you and serve as your brand advocates who will recommend your services to others.

What is Google Guarantee for Trade Businesses?

The Google Guarantee for trade businesses is a program that helps local service providers, like electricians and HVAC technicians, stand out in search results. As well as build trust with potential customers. Businesses that meet the criteria and passed a background check can display a Google Guarantee badge on their Google Business profile. This indicates that Google stands behind the quality of their work.

Benefits of Having Google Guarantee for Trade Businesses

1. Increase Visibility in Search Results

Google prioritizes businesses with the Google Guarantee in its search results. That means your business is more likely to show up at the top of the page when someone searches for a plumber or electrician in your area. Higher search rankings translate to more clicks and more potential customers because it’s the first thing potential customers see.

The Google Guarantee badge signals to customers that your business is reliable, helping you attract clients and grow your customer base. It demonstrates your commitment to quality and customer satisfaction, giving potential customers the confidence to choose your services over competitors. In the end, they’ll be more likely to click on your listing, learn more about your offers, and book a service.

Build Trust and Credibility with Your Customers

Customers today rely heavily on online reviews and ratings when decide about which businesses to hire. With the Google Guarantee badge, you’re not just another name in a list of search results. You stand out as a business that has met Google’s standards for quality and professionalism. This gives customers peace of mind knowing that they’re hiring a business that a prestigious company like Google has vetted. It reassures them that your business is legitimate and reputable, making them more likely to choose you over competitors who don’t have the badge.

Having the Google Guarantee badge can also help you stand out in a crowded market. Customers are often overwhelmed with options when searching for a trade service. But having a Google Guarantee badge on your business helps ease any concerns they may have about hiring a new service provider. Especially if they’re unfamiliar with your business.

Qualify for Google Local Services Ads

The Google Guarantee badge qualifies you for Google Local Services Ads. These ads appear at the very top of search results, above regular paid ads, making them highly visible to potential customers. Getting your business a feature in these ads with the Google Guarantee badge signals to customers that Google endorsed you for being a reputable service provider. This results in more clicks, calls, and bookings for your business.

Google Guarantee for Trade Businesses: Why It Matters to Your Customers

When your quality of work ends up disappointing a customer, Google may reimburse them up to a certain amount, depending on the country. This guarantee gives them peace of mind, knowing that they have a safety net in case something goes wrong. The Google Guarantee for trade businesses isn’t a substitute for legal or insurance action that customers might take regarding a performed service. But it provides an added layer of protection and assurance that can help build trust between you and your customers.

How Can You Secure a Google Guarantee for Trade Businesses?

Step 1: Check Your Google Guarantee for Trade Businesses Eligibility

The Google Guarantee for trade businesses’ eligibility criteria includes operating a business in an industry the program covers. This is often focused on home services and other related fields. Google even expects that you have a clean track record with no recent history of unsatisfactory work or customer complaints. This emphasizes the value Google places on consistent efforts in providing excellent service to customers.

Google also limits the program in certain regions, so it’s part of the requirement that your business serves customers within a specific geographic area. But the eligibility criteria go beyond just the type of services and location. Google expects that you’re following its advertising policies and have all the licenses relevant to your industry, to maintain credibility to potential customers. Watch this video to learn more about Google’s ads policies:

Having adequate liability insurance helps in meeting the program’s eligibility because insurance acts as a financial safeguard. It protects both your business and consumers from potential risks associated with service transactions. Just make sure you have the right amount and type of insurance before applying for the program. More importantly, Google Guarantee for trade businesses considers the size and nature of your business in the eligibility assessment.

Note that the program is dedicated to supporting small- and medium-sized enterprises rather than large corporations. This is to encourage local economic growth and consumer support for community-rooted service providers.

Step 2: Update Your Google Business Profile

Your Google Business Profile (GBP) is the foundation of your online presence and is essential in securing the Google Guarantee for trade businesses. Make sure the following details on your GBP are complete, accurate, and up-to-date:

Business Name, Address, and Phone Number

Your business name should be consistent in all your social media profiles and marketing materials. This is to establish brand recognition and help customers find you online. Double check that you’ve included the right address, including the street number, street name, city, state, and zip code. It ensures your customers can find your location and your business appears in relevant local search results.

Digital Trek offers Google Guarantee Local Ads services to help clients in the trade industry. We have a track record of successful projects in growing our clients’ local customer base. Contact us and get a free quote! Avoid losing business opportunities by putting a phone number or other contact details on your GBP. Imagine how many customers you’ll lose to your competitors just because they can’t reach you.

Description of Your Services

Clearly outline the services you provide, emphasizing what sets your business apart from competitors. Use this section to showcase your expertise and highlight the benefits customers can expect when choosing your services. When writing the description for your services, use specific language and keywords related to your trade business.

Some examples of these terms include “plumber,” “electrician,” or “HVAC technician,” which improves your GBP’s search engine visibility. It’ll be useful in the long run when you regularly review and update this section to reflect on any changes in your services. Maintaining an update GBP shows potential customers that you’re engaged in your business and committed to providing a quality service.

Business Hours and Service Areas

List down your regular operating hours, as well as any special hours for holidays or events. This informs customers when you’re available and avoids any confusion or frustration. It’s even more important to outline your service areas. List the specific cities, towns, or zip codes where you serve, so customers understand whether you can provide services in their area.

AiiMS found that 45% of businesses receive appointment requests from their GBP. This suggests that having an active and updated GBP contributes in expanding your customer base.

Step 3: Gather and Submit the Documentation

To pass a background check when securing a Google Guarantee for trade businesses, you’ll need to provide the following documentation:

  • A valid business license: Proof that you have a legal authorization to operate a company in your area.
  • Proof of insurance: This can be a certificate of liability insurance that covers your company in case of incidents or damages while providing services.
  • A filled out W-9 form: This helps Google verify your business’ taxpayer identification number and processes any tax obligations under the program.
  • A signed Google Guarantee agreement: This proves that you’ve agreed to Google’s terms and conditions in keeping your Google Guarantee badge.

Step 4: Maintain High-quality Service and Customer Satisfaction

Assuming you’ve successfully joined the Google Guarantee for trade businesses, your next priority is to maintain a good reputation. This can be through an impressive display of professionalism in your customer interactions. Respond promptly to customer inquiries and concerns. Offer a fair resolution, such as a refund or discount, and follow up to ensure customer satisfaction.

Otherwise, you’ll lose more customers than what you have at the moment. In Hiver’s exclusive report, they found that 89% of customers publicly share their customer support experience, affecting the opinions towards your brand. When a customer has a negative customer support experience, it will drive them away from your business and discourage everyone else from working with you.

Compete Better with Google Guarantee for Trade Businesses

Applying for the Google Guarantee for trade businesses is a straightforward process that you can complete through your GBP. Having the Google Guarantee badge prominently displayed on your profile leads to increased visibility and trust. This will ultimately drive more leads and conversions for your business. More importantly, it differentiates your company from competitors in a crowded market.

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