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Growth Marketing for
Home Service Businesses

Home Services Marketing Built For Trades That Want To Grow | Digital Trek

Home Services Marketing
Built for Trades That Want to Grow

At Digital Trek, we help home service and trade businesses generate more qualified leads, book more jobs, and grow profitably.

Most agencies focus on clicks and impressions. We focus on what matters: phone calls, form submissions, booked appointments, and revenue.

From Google Ads and SEO to conversion-focused websites and call tracking, we build marketing systems that keep your pipeline full and your team busy year-round.

Book an appointment

Trusted by Businesses Across North America

 
 
 
 
  EXCELLENT  
 Google star 1Google star 2Google star 3Google star 4Google star 5 
 Based on 52 reviews 
  
 
 
 
 
 
 
 
  
 
 
 
 Posted on Google Google 
 
 Alex Johnston profile picture 
 
 
 Alex Johnston 
 
 
 
 Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google. 
Mario and the talented team at Digital Trek helped ServiceBuilt Painting & Decorating navigate a complicated brand consolidation online and present a unified message on our new website.

I was impressed with their knowledge around site structure and page content, specifically for trades companies looking to build trust signals into their websites.

They were also patient and supportive through the process as we worked to gather the necessary content and images to complete the site. There is always that moment in a new website development when things feel stalled and Mario showed great leadership when we hit it.

I would highly recommend Digital Trek for their website expertise and value. We are seeing the results of their fine work as more form submissions and increased site traffic.
  
 
  
 
 
 
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 Melissa Bonci profile picture 
 
 
 Melissa Bonci 
 
 
 
 Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google. 
Digital Trek is an integral part of our small online business. They are knowledgeable, professional, responsive, reliable, and dependable. All the things you hope to find in digital marketing!

The team works quickly, both for day-to-day issues and emergencies, and they explains everything in layman’s terms with ease.

What really sets Mario and his team apart is the friendliness and warmth they bring to technical support. I can't recommend Digitial Trek's exceptional service enough!
  
 
  
 
 
 
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 Manpreet Rakhra Dhaliwal profile picture 
 
 
 Manpreet Rakhra Dhaliwal 
 
 
 
 Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google. 
We recently had an AI automation lunch and learn in our office hosted by Digital Trek, and it was a great experience. Mario personally led the session, which made it very interactive and engaging.

What I really appreciated was the hands-on approach. We didn’t just listen—we actually got to try things ourselves, which made everything easy to understand. We learned a lot about AI, how to use tools like ChatGPT more effectively in our day-to-day work, and even got introduced to creating our own apps.The session was practical, easy to follow, and very relevant to our work. It also felt very personalized, with open communication and space for questions throughout.

Overall, it was a valuable learning experience, and I’d definitely recommend Digital Trek to anyone looking for support with their marketing. They have a strong understanding of how to help businesses grow and apply practical strategies that work.
  
 
  
 
 
 
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 Connor Venema profile picture 
 
 
 Connor Venema 
 
 
 
 Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google. 
Provided lots of information. Exceeded expectations. Great job
  
 
  
 
 
 
 Posted on Google Google 
 
 Lukas Stevens profile picture 
 
 
 Lukas Stevens 
 
 
 
 Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google. 
Extremely knowledgeable and easy to understand. Has a great way of making the content of his presentation practical and engaging.
  
 
  
 
 
 
 Posted on Google Google 
 
 Jennifer Robertson profile picture 
 
 
 Jennifer Robertson 
 
 
 
 Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google. 
Mario trully is an expert in his field. I appreciate his willingness to always help. My website had a weird issue that we couldn't seem to fix. Mario went in, did his magic and fixed it all. He really is Super Mario!
  
 
  
 
 
 
 Posted on Google Google 
 
 Grant Sauer profile picture 
 
 
 Grant Sauer 
 
 
 
 Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google. 
Digital Trek has helped my company with SEO, ads and so much more. Professional, responsive and trusted.
  
 
  
 
 
 
 Posted on Google Google 
 
 Craig Fleisch profile picture 
 
 
 Craig Fleisch 
 
 
 
 Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google. 
Mario and his team at DigitalTrek were genuinely wonderful to work with. We approached them with a fast-moving U.S. marketing campaign and a tight deadline, and they not only delivered, they exceeded our expectations. Their responsiveness, attention to detail, and willingness to jump into revisions quickly made the entire process smooth and stress-free.

Beyond the quality of their work, they’re simply great collaborators: friendly, professional, and easy to communicate with. We’d happily partner with them again and wouldn’t hesitate to reach out for future campaign projects.
  
 
  
 
 
 
 Posted on Google Google 
 
 Anne Stadnyk profile picture 
 
 
 Anne Stadnyk 
 
 
 
 Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google. 
Mario Micka is an expert in social media esp Google Ads, PPC Management, SEO and Website Design and Development.  HIs work gets YOU results you didn't even think of.  He recently promoted our Toastmasters Club generating 10 new prospects.  Thank you Mario!
  
 
  
 
 
 
 Posted on Google Google 
 
 Harbinder Anand profile picture 
 
 
 Harbinder Anand 
 
 
 
 Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google. 
Very detailed analysis and helpful and no hurry to start the services, rather see if it is good fit. Very impressive and grateful

Industries We Serve:

Roofing Companies

Plumbing & Drain Services

Electrical Contractors

HVAC & Heating Companies

Pest Control & Extermination

Painters & Renovators

Landscaping & Exterior Services

Cleaning & Restoration Businesses

Garage Door & Window Companies

Roofing Companies

Plumbing & Drain Services

Electrical Contractors

HVAC & Heating Companies

Pest Control & Extermination

Painters & Renovators

Landscaping & Exterior Services

Cleaning & Restoration Businesses

Garage Door & Window Companies

What We Do for
Home Service Businesses

We combine data, strategy, and creativity to drive measurable results for trades.

Guides for home-service businesses: how much a Vancouver trade should spend on marketing, the trades marketing calendar by season, the lead funnel for an HVAC company, winning commercial and strata work, AI that actually saves a trade time and social media for trades.

Search Engine Optimization Seo | Digital Trek

1.

Search Engine Optimization (SEO)

We help your business dominate Google Search and Maps when people in your area look for services like yours.
Digital Trek Round Marker | Digital Trek Vancouver
Our local SEO strategy includes:
  • In-depth keyword and competitor research
  • On-page and technical SEO improvements
  • Optimized service pages for each location
  • On-page and technical SEO improvements
  • Google Business Profile (GBP) optimization
  • Local backlinks and directory listings
  • Ongoing content creation to boost authority
Goal: Rank higher, attract more local customers, and generate consistent organic leads.
Google Ads Ppc | Digital Trek

2.

Google Ads (PPC)

We create and manage Google Ads campaigns that generate leads at your ideal cost per acquisition (CPA).
Digital Trek Round Marker | Digital Trek Vancouver
Each campaign includes:
  • Keyword targeting by location and intent
  • Compelling ad copy focused on your services and benefits
  • Conversion-focused landing pages
  • Call and form tracking
  • Weekly optimization and monthly reporting
Goal: Get immediate leads while optimizing for long-term efficiency and growth.
Web Design Development | Digital Trek

3.

Web Design & Development

Your website is the foundation of your online presence — and your best sales tool.

We build fast, SEO-friendly WordPress websites that convert visitors into paying customers.
Digital Trek Round Marker | Digital Trek Vancouver
Our web design process includes:
  • Wireframing and content planning
  • Figma mockups for layout approval
  • Development on staging
  • Speed optimization and mobile responsiveness
  • 1-year maintenance & performance monitoring
Goal: A beautiful, high-performing website that’s easy to update and built to drive conversions.
Call Tracking Analytics

4.

Call Tracking & Analytics

We track every call, click, and form submission using CallRail, Google Tag Manager, and GA4.
Digital Trek Round Marker | Digital Trek Vancouver
This helps you know:
  • Which channels drive real leads
  • Your cost per lead and cost per sale
  • Which cities or campaigns perform best
Goal: Give you full visibility into what’s driving your business growth — and where to double down.
Fractional Cmo Services

5.

Fractional CMO Services

For trade businesses ready to scale, we provide Fractional CMO (FCMO) services — giving you a part-time marketing leader who plans, executes, and manages your entire marketing system.
Digital Trek Round Marker | Digital Trek Vancouver
We handle:
  • Strategy development and campaign planning
  • Budget allocation and performance tracking
  • Team coordination and vendor management
  • Monthly growth reviews and reporting
Goal: Grow like you have a full-time marketing department — without the full-time cost.

What We Do for
Home Service Businesses

We combine data, strategy, and creativity to drive measurable results for trades.
Our local SEO strategy includes:
  • In-depth keyword and competitor research
  • On-page and technical SEO improvements
  • Optimized service pages for each location
  • On-page and technical SEO improvements
  • Google Business Profile (GBP) optimization
  • Local backlinks and directory listings
  • Ongoing content creation to boost authority
Goal: Rank higher, attract more local customers, and generate consistent organic leads.
Each campaign includes:
  • Keyword targeting by location and intent
  • Compelling ad copy focused on your services and benefits
  • Conversion-focused landing pages
  • Call and form tracking
  • Weekly optimization and monthly reporting
Goal: Get immediate leads while optimizing for long-term efficiency and growth.
Our web design process includes:
  • Wireframing and content planning
  • Figma mockups for layout approval
  • Development on staging
  • Speed optimization and mobile responsiveness
  • 1-year maintenance & performance monitoring
Goal: A beautiful, high-performing website that’s easy to update and built to drive conversions.
This helps you know:
  • Which channels drive real leads
  • Your cost per lead and cost per sale
  • Which cities or campaigns perform best
Goal: Give you full visibility into what’s driving your business growth — and where to double down.
We handle:
  • Strategy development and campaign planning
  • Budget allocation and performance tracking
  • Team coordination and vendor management
  • Monthly growth reviews and reporting
Goal: Grow like you have a full-time marketing department — without the full-time cost.

Case Studies

Max Roofing

Max Roofing – From $150K to $2M in 4 Years

Challenge:
Max Roofing needed consistent leads and a professional digital presence to compete in Vancouver’s roofing market.
Solution:
We rebuilt their website, optimized their Google Business Profile, launched Google Ads, and built a local SEO strategy around “flat roofing” and “torch-on roofing.”
Results:
  • 10x increase in monthly leads
  • Ranked Top 3 for “flat roofing Vancouver”
  • Increased annual revenue from $150K → $2M
Doorcare

Doorcare – Boosting Calls, Reviews, and Conversions

Challenge:
Doorcare wanted to grow leads, modernize their online experience, and strengthen their Google presence in multiple BC locations.
Solution:
We redesigned their website for better user experience, improved local SEO, and managed targeted Google Ads campaigns — all supported by call tracking and analytics.
Results:
  • 20% increase in calls year over year
  • Google Reviews grew from 140 to 400+ in one year
  • Improved overall lead quality and conversion rate
  • Stronger brand visibility across all service areas
Challenge:
Westside Pest Control needed to improve the performance of their Google Ads account and get better visibility into where their leads were coming from. Their campaigns were generating calls but lacked clear tracking and optimization structure.
Solution:
Digital Trek performed a full Google Ads audit, restructured their campaigns, implemented call and form tracking, and introduced performance-based optimization to improve ROI. We also focused on aligning keywords, ad copy, and landing pages — ensuring every campaign was measurable and conversion-driven.
Results:
  • 20–30% yearly increase in qualified leads
  • Enhanced lead tracking and reporting transparency
  • Long-term Google Ads strategy designed for sustainable scaling
  • Improved cost efficiency and ad relevance scores
  • Consistent year-over-year growth in new customers

Why Home Service Companies Choose Digital Trek

We Understand Your Industry

10+ years working with contractors, trades, and local service providers.

Proven Systems

Campaigns built to generate measurable ROI, not vanity metrics.

Local Market Expertise

Deep understanding of how BC homeowners search, compare, and hire.

Why Home Service Companies | Digital Trek
Transparent Reporting

You’ll always know exactly where your leads come from and what’s working.

Full-Service Growth Partner

SEO, PPC, web, analytics, and strategy — all under one roof.

Why Home Service Companies | Digital Trek

Frequently Asked Questions

We specialize in helping home service companies, healthcare clinics, and local SMBs grow through strategic marketing. Whether you’re a roofer, dentist, pest control company, or physiotherapy clinic, we help you attract more qualified leads and turn them into long-term customers.

We use CallRail, Google Tag Manager, and CRM integrations to track every lead source — calls, forms, or chats. You’ll receive clear monthly reports and dashboards showing exactly which campaigns, keywords, and locations drive the most revenue.

Our core services include:

  • SEO (Search Engine Optimization) — rank higher locally and attract long-term organic traffic.

  • Google Ads (PPC) — generate immediate leads with precision targeting.

  • Website Design & Development — fast, conversion-focused, and SEO-optimized sites.

  • Email Marketing & Automation — nurture leads into repeat customers.

  • Fractional Marketing Management (FCMO) — full strategic marketing leadership without the full-time cost.

Google Ads can start generating leads within days of launch.
SEO typically takes 6–8 months to build momentum, but it compounds over time — leading to lower cost per lead and stronger long-term growth.

We build custom plans based on your business goals, ad budget, and competitive landscape.
Most clients invest $2,000 to $4,000 a month across SEO and Google Ads. SEO plans start at $1,500 a month and Google Ads management starts at a flat $850 a month. All pricing is transparent and includes call tracking, reporting, and ongoing optimization.

No agency can guarantee rankings or leads — but we guarantee clarity, data, and accountability. Every campaign is tracked, tested, and optimized to maximize your ROI. If something isn’t performing, we adjust fast.

While we’re proudly based in Vancouver, we work with businesses across Canada and North America. Our systems are built to help any local or regional business grow, wherever you’re located.

It’s simple:

  1. Book an appointment

  2. We run an audit to identify opportunities

  3. You receive a proposal outlining the strategy, pricing, and timeline

  4. We launch your campaigns or rebuild your website — and start tracking results

We’ve helped clients like Westside Pest Control and Max Roofing generate 100+ qualified leads per month and scale their revenue dramatically. Many of our clients have grown from small local operators to regional market leaders through our systems.

It’s simple:

Book an appointment

We run an audit to identify opportunities

You receive a proposal outlining the strategy, pricing, and timeline

We launch your campaigns or rebuild your website — and start tracking results

Ready to book more jobs this month?

Book an appointment