Growth Marketing for
Home Service Businesses

Home Services Marketing Built For Trades That Want To Grow | Digital Trek

Home Services Marketing
Built for Trades That Want to Grow

At Digital Trek, we help home service and trade businesses generate more qualified leads, book more jobs, and grow profitably.

Most agencies focus on clicks and impressions. We focus on what matters: phone calls, form submissions, booked appointments, and revenue.

From Google Ads and SEO to conversion-focused websites and call tracking, we build marketing systems that keep your pipeline full and your team busy year-round.

Book a Free Strategy Call

We Know the Trades

At Digital Trek, we help home service and trade businesses generate more leads, increase revenue, and grow with confidence. We build marketing systems that consistently attract qualified customers and turn them into booked jobs.

Industries We Serve

Roofing
Plumbing & Drain Services
Electrical
General Contractors
HVAC & Heating
Pest Control
Painting & Renovations
Landscaping & Exterior Services
Cleaning & Restoration
Garage Door Companies
Window & Door Companies
Flooring & Tile Contractors
Concrete & Excavation
Fencing & Deck Builders

Every strategy is tailored to your industry, local market, competition, and business goals to help you generate predictable growth.

We Know The Trades

Trusted by Businesses Across North America

Industries We Serve:

Roofing Companies

Plumbing & Drain Services

Electrical Contractors

HVAC & Heating Companies

Pest Control & Extermination

Painters & Renovators

Landscaping & Exterior Services

Cleaning & Restoration Businesses

Garage Door & Window Companies

Roofing Companies

Plumbing & Drain Services

Electrical Contractors

HVAC & Heating Companies

Pest Control & Extermination

Painters & Renovators

Landscaping & Exterior Services

Cleaning & Restoration Businesses

Garage Door & Window Companies

What We Do for
Home Service Businesses

We combine data, strategy, and creativity to drive measurable results for trades.
Search Engine Optimization Seo | Digital Trek

1.

Search Engine Optimization (SEO)

We help your business dominate Google Search and Maps when people in your area look for services like yours.
Digital Trek Round Marker | Digital Trek Vancouver
Our local SEO strategy includes:
  • In-depth keyword and competitor research
  • On-page and technical SEO improvements
  • Optimized service pages for each location
  • On-page and technical SEO improvements
  • Google Business Profile (GBP) optimization
  • Local backlinks and directory listings
  • Ongoing content creation to boost authority
Goal: Rank higher, attract more local customers, and generate consistent organic leads.
Google Ads Ppc | Digital Trek

2.

Google Ads (PPC)

We create and manage Google Ads campaigns that generate leads at your ideal cost per acquisition (CPA).
Digital Trek Round Marker | Digital Trek Vancouver
Each campaign includes:
  • Keyword targeting by location and intent
  • Compelling ad copy focused on your services and benefits
  • Conversion-focused landing pages
  • Call and form tracking
  • Weekly optimization and monthly reporting
Goal: Get immediate leads while optimizing for long-term efficiency and growth.
Web Design Development | Digital Trek

3.

Web Design & Development

Your website is the foundation of your online presence — and your best sales tool.

We build fast, SEO-friendly WordPress websites that convert visitors into paying customers.
Digital Trek Round Marker | Digital Trek Vancouver
Our web design process includes:
  • Wireframing and content planning
  • Figma mockups for layout approval
  • Development on staging
  • Speed optimization and mobile responsiveness
  • 1-year maintenance & performance monitoring
Goal: A beautiful, high-performing website that’s easy to update and built to drive conversions.
Call Tracking Analytics

4.

Call Tracking & Analytics

We track every call, click, and form submission using CallRail, Google Tag Manager, and GA4.
Digital Trek Round Marker | Digital Trek Vancouver
This helps you know:
  • Which channels drive real leads
  • Your cost per lead and cost per sale
  • Which cities or campaigns perform best
Goal: Give you full visibility into what’s driving your business growth — and where to double down.
Fractional Cmo Services

5.

Fractional CMO Services

For trade businesses ready to scale, we provide Fractional CMO (FCMO) services — giving you a part-time marketing leader who plans, executes, and manages your entire marketing system.
Digital Trek Round Marker | Digital Trek Vancouver
We handle:
  • Strategy development and campaign planning
  • Budget allocation and performance tracking
  • Team coordination and vendor management
  • Monthly growth reviews and reporting
Goal: Grow like you have a full-time marketing department — without the full-time cost.

What We Do for
Home Service Businesses

We combine data, strategy, and creativity to drive measurable results for trades.
Our local SEO strategy includes:
  • In-depth keyword and competitor research
  • On-page and technical SEO improvements
  • Optimized service pages for each location
  • On-page and technical SEO improvements
  • Google Business Profile (GBP) optimization
  • Local backlinks and directory listings
  • Ongoing content creation to boost authority
Goal: Rank higher, attract more local customers, and generate consistent organic leads.
Each campaign includes:
  • Keyword targeting by location and intent
  • Compelling ad copy focused on your services and benefits
  • Conversion-focused landing pages
  • Call and form tracking
  • Weekly optimization and monthly reporting
Goal: Get immediate leads while optimizing for long-term efficiency and growth.
Our web design process includes:
  • Wireframing and content planning
  • Figma mockups for layout approval
  • Development on staging
  • Speed optimization and mobile responsiveness
  • 1-year maintenance & performance monitoring
Goal: A beautiful, high-performing website that’s easy to update and built to drive conversions.
This helps you know:
  • Which channels drive real leads
  • Your cost per lead and cost per sale
  • Which cities or campaigns perform best
Goal: Give you full visibility into what’s driving your business growth — and where to double down.
We handle:
  • Strategy development and campaign planning
  • Budget allocation and performance tracking
  • Team coordination and vendor management
  • Monthly growth reviews and reporting
Goal: Grow like you have a full-time marketing department — without the full-time cost.

Case Studies

Max Roofing

Max Roofing – From $150K to $2.5M in 3 Years

Challenge:
Max Roofing needed consistent leads and a professional digital presence to compete in Vancouver’s roofing market.
Solution:
We rebuilt their website, optimized their Google Business Profile, launched Google Ads, and built a local SEO strategy around “flat roofing” and “torch-on roofing.”
Results:
  • 10x increase in monthly leads
  • Ranked Top 3 for “flat roofing Vancouver”
  • Increased annual revenue from $150K → $2.5M
Doorcare

Doorcare – Boosting Calls, Reviews, and Conversions

Challenge:
Doorcare wanted to grow leads, modernize their online experience, and strengthen their Google presence in multiple BC locations.
Solution:
We redesigned their website for better user experience, improved local SEO, and managed targeted Google Ads campaigns — all supported by call tracking and analytics.
Results:
  • 20% increase in calls year over year
  • Google Reviews grew from 140 to 400+ in one year
  • Improved overall lead quality and conversion rate
  • Stronger brand visibility across all service areas

Westside Pest Control – Smarter Ads, Stronger Growth

Westside Pest Control Smarter Ads Stronger Growth | Digital Trek
Challenge:
Westside Pest Control needed to improve the performance of their Google Ads account and get better visibility into where their leads were coming from. Their campaigns were generating calls but lacked clear tracking and optimization structure.
Solution:
Digital Trek performed a full Google Ads audit, restructured their campaigns, implemented call and form tracking, and introduced performance-based optimization to improve ROI. We also focused on aligning keywords, ad copy, and landing pages — ensuring every campaign was measurable and conversion-driven.
Results:
  • 20–30% yearly increase in qualified leads
  • Enhanced lead tracking and reporting transparency
  • Long-term Google Ads strategy designed for sustainable scaling
  • Improved cost efficiency and ad relevance scores
  • Consistent year-over-year growth in new customers

Why Home Service Companies Choose Digital Trek

We Understand Your Industry

10+ years working with contractors, trades, and local service providers.

Proven Systems

Campaigns built to generate measurable ROI, not vanity metrics.

Local Market Expertise

Deep understanding of how BC homeowners search, compare, and hire.

Why Home Service Companies | Digital Trek
Transparent Reporting

You’ll always know exactly where your leads come from and what’s working.

Full-Service Growth Partner

SEO, PPC, web, analytics, and strategy — all under one roof.

Why Home Service Companies | Digital Trek

Frequently Asked Questions

We specialize in helping home service companies, healthcare clinics, and local SMBs grow through strategic marketing. Whether you’re a roofer, dentist, pest control company, or physiotherapy clinic, we help you attract more qualified leads and turn them into long-term customers.

We use CallRail, Google Tag Manager, and CRM integrations to track every lead source — calls, forms, or chats. You’ll receive clear monthly reports and dashboards showing exactly which campaigns, keywords, and locations drive the most revenue.

Our core services include:

  • SEO (Search Engine Optimization) — rank higher locally and attract long-term organic traffic.

  • Google Ads (PPC) — generate immediate leads with precision targeting.

  • Website Design & Development — fast, conversion-focused, and SEO-optimized sites.

  • Email Marketing & Automation — nurture leads into repeat customers.

  • Fractional Marketing Management (FCMO) — full strategic marketing leadership without the full-time cost.

Google Ads can start generating leads within days of launch.
SEO typically takes 6–8 months to build momentum, but it compounds over time — leading to lower cost per lead and stronger long-term growth.

We build custom plans based on your business goals, ad budget, and competitive landscape.
Typical monthly retainers range from $2,000–$6,000 for active campaign management. All pricing is transparent and includes call tracking, reporting, and ongoing optimization.

No agency can guarantee rankings or leads — but we guarantee clarity, data, and accountability. Every campaign is tracked, tested, and optimized to maximize your ROI. If something isn’t performing, we adjust fast.

While we’re proudly based in Vancouver, we work with businesses across Canada and North America. Our systems are built to help any local or regional business grow, wherever you’re located.

It’s simple:

  1. Book a free strategy call

  2. We run an audit to identify opportunities

  3. You receive a proposal outlining the strategy, pricing, and timeline

  4. We launch your campaigns or rebuild your website — and start tracking results

We’ve helped clients like Westside Pest Control and Max Roofing generate 100+ qualified leads per month and scale their revenue dramatically. Many of our clients have grown from small local operators to regional market leaders through our systems.

It’s simple:

Book a free strategy call

We run an audit to identify opportunities

You receive a proposal outlining the strategy, pricing, and timeline

We launch your campaigns or rebuild your website — and start tracking results

Ready to book more jobs this month?

Book a Free 30-minute call. See what's possible with the right plan
Contact Us Now