Using local keywords is a must for tradesmen who want to reach local clients. Users looking for local services are targeted by strategically combining these keywords with geographic regions. Tradespeople could increase their exposure in local search results and get more targeted visitors by improving their web content with these location-based terms.
Someone looking for a plumber, electrician, or professional contractor in their area is likely to use local keywords to find the best service providers in their area, whether it’s an emergency or not. Because of this, it is essential for any trade service’s internet marketing plan to understand and use local keywords.
Importance of Local Keywords
For every company that has a physical shop, local keywords are essential. With these keywords, the company’s visibility in local search results can be enhanced. Website content, meta tags, and anchor texts that include pertinent location-specific terms allow businesses to draw in more targeted traffic from prospective clients who are looking for goods and services in their local area.
Because search engines give preference to local companies when users conduct location-specific queries, local keywords also play a big part in enhancing SEO rankings. Businesses can increase their authority and relevance in the community they serve by using local keywords.
This will help local consumers recognize and trust their brand. So, for professionals seeking to broaden their consumer base and target particular regions, it is important to incorporate local keywords into internet marketing campaigns.
Local Keywords You Should Be Using
When optimizing for local search, trade services need to focus on keywords that not only describe their business but also connect them with the local community they serve.
Here are the top 10 local keywords that are often used by customers searching for trade services:
1. [Trade Service] in [City/Location]
Customers often search for services in a specific city or area.
You may increase a greater likelihood that your website will show up in relevant search engine results pages by using local keywords in your content, meta tags, and title tags.
You can also improve your chances of showing up in local searches by putting your business address and phone number on every page of your website.
Take the time to do in-depth keyword research to find the best words and phrases for your business in the trade service industry and in the city or area where you run.
For example, if you are a plumbing company in Los Angeles, using terms like “plumber” or “plumbing services” along with “Los Angeles” will make it easy for people in that area to find you.
“plumbing services in New York”
“plumber in Los Angeles”
“plumber services in Vancouver”
2. [Trade Service] near me
A common search query for finding nearby service providers.
By using local keywords, you not only improve your chances of showing up on the first page of search results, but you also make your business more visible in the area you want to reach.
With this localized method, you can reach a very qualified group of people who are actively looking for trade services in their area.
“electricians near me”
“plumbers near me”
“contractors near me”
3. Best [Trade Service] in [City/Location]
Users looking for highly-rated services will use this keyword format. Using these local keywords not only shows that you are relevant but also shows that you care about the community and earn the trust of potential customers.
Additionally, using these localized keywords along with good content and strong SEO techniques can greatly enhance organic traffic and conversion rates. As people who work in the trade service business, you need to know how important it is to use local keywords in your marketing if you want to keep growing and build a strong online presence that attracts customers looking for great services in your area.
“best roofers in Los Angeles”
“best carpenters in Vancouver”
4. [Emergency/24-hour] [Trade Service]
The keyword combination “[Emergency/24-hour] [Trade Service]” is important for businesses that offer immediate or round-the-clock assistance to customers facing urgent issues. This type of keyword is particularly relevant for trades such as plumbing, electrical work, HVAC, locksmiths, and other services where emergencies can occur at any time and require swift professional attention.
For instance, if a homeowner experiences a burst pipe in the middle of the night, they are likely to search for “emergency plumber” or “24-hour plumbing service” to find a professional who can address the problem immediately. Similarly, if someone is locked out of their car or home, they might use a search term like “24-hour locksmith” to find a service that can help them gain entry as soon as possible.
Moreover, listing these services clearly on their website, along with local identifiers such as city or neighborhood names, can further improve their visibility in local search results. For example, a search for “emergency electrician in Chicago” is more likely to lead to a local service provider who has optimized their site for this specific term.
5. [Trade Service] [City/Location] reviews
This specific type of keyword is often used by consumers who are in the decision-making phase of hiring a trade service and are seeking social proof and reassurance from the experiences of others.
For example, a homeowner considering hiring a painter in their area might search for “painter San Francisco reviews” to read about other customers’ experiences and determine the quality and reliability of local painting services. Positive reviews can significantly influence their choice of service provider.
Businesses that collect and showcase customer reviews can enhance their online reputation and increase the likelihood of being chosen by new customers.
Trade services need to encourage satisfied customers to leave reviews on popular platforms like Google My Business, Yelp, or industry-specific review sites. These reviews should then be highlighted on the business’s website or in search engine listings.
Moreover, responding to reviews, both positive and negative, demonstrates that a business values customer feedback and is committed to maintaining high standards of service.
6. Affordable/Cheap [Trade Service] in [City/Location]
This type of keyword is particularly appealing to price-sensitive customers who are looking to balance quality service with budget constraints.
For example, someone looking for budget-friendly options might search “affordable landscaping in Dallas” or “cheap car repair in Seattle.” The use of “affordable” or “cheap” alongside the trade service and location helps to narrow down the search results to businesses that potentially offer lower-priced services.
It’s important to note that while “cheap” can imply low cost, it can sometimes be associated with lower quality. Therefore, some businesses prefer to use “affordable” to convey value for money without compromising on service quality.
Including these keywords can help businesses rank higher in search engine results when potential customers are looking for budget-friendly service options in their area.
It’s also beneficial for businesses to communicate their value proposition and any special offers or discounts they provide on their website and in their marketing materials to further attract cost-conscious consumers.
7. Licensed [Trade Service] in [City/Location]
This term is particularly important in industries where having a license is a legal requirement or a mark of credibility and expertise, such as electrical, plumbing, construction, or HVAC services.
For example, a homeowner in need of electrical work may search for a “licensed electrician in Boston” to ensure that the professional they hire is properly certified to perform the job safely and by local building codes and regulations. Similarly, someone might look for a “licensed contractor in Denver” when planning a home renovation project.
Businesses that hold the necessary licenses can use this keyword in their search engine optimization (SEO) strategy, content marketing, and online advertising to highlight their qualifications and differentiate themselves from unlicensed competitors. It’s a way to build trust with potential customers by showcasing their commitment to professionalism and adherence to industry standards.
Using “Licensed [Trade Service] in [City/Location]” in their online presence not only helps businesses to be found by customers who place a high value on qualifications but also serves to reassure customers about the legitimacy and quality of the services offered.
8. [Trade Service] [Zip Code/Area Code]
This search term is particularly useful for users who are looking for service providers close to their home or business, which often implies a quicker response time and possibly lower travel costs.
For instance, someone might search for “plumbing services 90210” or “roof repair 30303” when they need a trade service in those particular zip code areas.
Trade services should consider including zip codes and area codes in their SEO strategies, especially in their Google My Business listing, on-page content, meta descriptions, and even in Pay-Per-Click (PPC) advertising campaigns. This can greatly improve their visibility in local search results and Google Maps searches, where proximity is a key factor.
Businesses that optimize for these keywords can capture the attention of local customers who are likely ready to hire a service provider. This is also beneficial for mobile searches, where users often look for quick solutions while on the go.
9. [Residential/Commercial] [Trade Service]
For residential services, customers might search for terms like “residential electrician” or “residential landscaping services” when they need work done in their homes. These keywords would attract individuals looking for services prepared to the unique needs of a household setting, which might include considerations for safety, design, and functionality that align with a living space.
On the other hand, commercial services are targeted at businesses, organizations, or public entities. Searches like “commercial HVAC contractor” or “commercial construction company” are likely to be used by business owners or managers who need services on a larger scale, often with different regulations, standards, and requirements than residential services.
Trade services can optimize their online presence by using these keywords to attract the right type of customer. For instance, a company that offers both residential and commercial plumbing services might have separate pages on their website for each, with content and keywords optimized accordingly to rank well for each type of search query.
10. [Trade Service] [Neighborhood]
The keyword phrase “[Trade Service] [Neighborhood]” is used by businesses to target potential customers within a specific local community or neighborhood. This hyper-local SEO strategy can be particularly effective for service providers who want to establish a strong presence in a particular area and appeal to residents within that community.
For example, a search query like “landscaping services Upper East Side” or “house cleaning services Echo Park” indicates that the user is looking for trade services within those specific neighborhoods. By including the neighborhood name in their search, users are narrowing down the results to find local businesses that are conveniently located and may have a better understanding of the area’s specific needs and preferences.
To utilize these keywords effectively, trade services can include neighborhood names in their website content, meta tags, and local business listings. They can also create neighborhood-specific pages or blog posts that highlight their work in those areas, which can help with local search rankings and provide a more personalized touch to their marketing efforts.