Building a Long-Term Partnership with Your Vancouver-based Digital Marketing Agency

Building a long-term partnership with your Vancouver-based digital marketing agency is critical for the success of your business. By fostering a strong relationship, you ensure that your marketing efforts are aligned with your business goals nd that you receive the best possible support. A strong partnership with a Vancouver-based digital marketing agency boosts your bottom line. In fact, companies that have been working with agencies for more than 2 years see a 133% higher annual revenue than those that’s only been working with agencies for less than 6 months.

1. Give Access to Your Internal Data and Analytics Tools

Providing your Vancouver-based digital marketing agency with access to your internal data and analytics tools will help them understand your business better and develop more effective marketing strategies tailored to your specific needs. Having access to your data gives them the chance to analyze trends, identify pain points, and make informed decisions that align with your overall business goals. They can monitor metrics, such as website traffic, conversion rates, and social media engagement. They can them make real-time ad campaign adjustments to improve your campaign performance. This transparency and collaboration foster a sense of trust and accountability, ensuring that both parties are working towards the same end goal. Some examples of data and analytics tools you could share with your Vancouver-based digital marketing agency include:

  • Google Analytics: Granting access to your Google Analytics data allows your Vancouver-based digital marketing agency to analyze metrics, such as traffic sources, bounce rates, and conversion rates to pinpoint opportunities for optimization. This helps them focus their efforts on the most promising marketing channels and make adjustments to underperforming areas, ensuring that they’re efficiently using your marketing budget. Moreover, they can analyze demographics, interests, and consumer behavior patterns to create more personalized marketing campaigns, ultimately leading to higher customer engagement and better results for your business. Your Vancouver-based digital marketing agency can also analyze your data against broader market trends and competitor activity to identify new channels, platforms, or strategies that could benefit your business. This proactive approach ensures that your marketing efforts are always relevant and aligned with the latest industry best practices.

  • Facebook Insights: When you grant a Vancouver-based digital marketing agency access to your Facebook Insights, they can see how many people are viewing your posts, how they’re engaging with your content, and what demographics are most interested in your business. This helps them tailor your marketing strategies to effectively reach that audience. A Vancouver-based digital marketing agency can also use Facebook Insights to track your ads performance. They can see which ads are driving the most traffic to your website, which ones are generating the most leads, and which ones need improvement. This data helps them optimize your ad campaigns for better results.

  • Email marketing software: A Vancouver-based digital marketing agency can use your email marketing software to manage your email marketing campaigns. They’ll make sure your email content is engaging to your customers and they’ll even automate your email campaigns to save time. This means that you can set up email sequences to send to your subscribers at specific intervals, without having to manually send each email. The agency can help you set up email campaigns to send to potential clients at different stages of the sales process to drive conversions.

  • Customer relationship management (CRM) software: Granting this access to a Vancouver-based digital marketing agency helps them analyze your customer data then identify trends and patterns. Doing so allows you to develop targeted marketing campaigns that resonate with your audience. Additionally, this allows the Vancouver-based digital marketing agency to integrate their marketing strategies with your existing customer interactions. This ensures that they align all marketing efforts with your business goals and customer needs. For example, a plumbing business can use this integration to send targeted email campaigns to customers who have recently made a service call.

2. Involve Your Vancouver-based Digital Marketing Agency in Your Customer Service Processes

When you involve your agency in your customer service processes, you’re essentially bringing your team into the fold to help manage and improve the way you interact with your customers. This can be especially important for a Vancouver-based digital marketing agency that handles multiple clients with diverse needs. Integrating your agency into the process ensures that every interaction with a customer is effective and has a touch of personalization. This means that your marketing team works closely with your sales team to understand customer needs and tailor their approach accordingly. This improves customer satisfaction and customer loyalty.

Engaging a Vancouver-based digital marketing agency in your customer service helps you identify and address potential issues before they become major problems. For example, when a customer contacts your electrician business regarding a faulty installation, your agency can review the customer’s concerns, access relevant information about the job, and communicate with your team to determine the root cause. This swift action allows your agency to provide a timely response to the customer, demonstrating your commitment to resolving the issue efficiently. Your agency can help you craft thoughtful responses, offer alternative solutions, and demonstrate your dedication to customer satisfaction. This positive interaction can lead to increased customer retention, referrals, and a stronger online reputation in the local community.

Your Vancouver-based digital marketing agency can even identify the best opportunities to upsell or cross-sell to your customers. This means they’ll analyze your customer data and find patterns that indicate when a customer is likely to purchase additional services or products. For example, if a customer at your plumbing company is dealing with recurring clogs, your agency may suggest a preventive maintenance plan or recommend additional services to ensure the longevity of their plumbing system. In this way, you increase your revenue while providing valuable solutions to your customers and without you having to acquire new customers.

3. Share Your Business Operations

Involving your Vancouver-based digital marketing agency in your operations helps them understand your target audience better. They’ll analyze your customer demographics, preferences, and pain points to create targeted marketing campaigns that speak directly to your audience’s needs. An example is creating ads that highlight your expertise in residential electrical work. This targeted approach increases the likelihood of attracting potential customers.

More importantly, involving them in your business operations helps them grasp your sales process to ensure you have a well-functioning sales funnel. Your Vancouver-based digital marketing agency can help you analyze this process and identify any bottlenecks that might be hindering your growth. For example, if you’re a roofing contractor, you might notice that a significant number of potential customers are dropping off at the quote stage. This could be due to various reasons, such as uncompetitive pricing, poor communication, or inadequate services. Identifying these issues help your agency make targeted improvements to increase your conversions.

A Vancouver digital marketing agency can even use these data to develop a strategy and execute social media tactics that complements your business operations. They can create engaging content and manage your social media presence to increase brand awareness and customer engagement. By sharing behind-the-scenes insights into your business, the agency can humanize your brand and build a loyal following. Imagine you’re running a painting company. Your agency could share photos of your team at work to highlight their attention to detail and commitment to providing a high-quality service, building trust with your potential customers in the process.

4. Be Transparent About Your Budget

Being transparent about your budget and financial constraints when working with a Vancouver digital marketing agency helps them focus on more cost-effective strategies, such as targeted Google Ads or email marketing. This approach can be particularly effective for small businesses, as it allows them to reach their target audience without breaking the bank. Let’s sat you don’t have the marketing budget to invest in elaborate video production. In this case, the agency can focus on creating engaging blog posts or infographics that effectively communicate your services without requiring significant financial investment.

When discussing your budget with the agency, it’s essential to be specific about your monthly budget for digital marketing and any specific limitations you may have. This transparency helps the agency tailor their services to your needs and ensure you get the most out of your investment. On average, small businesses in Canada spend around $30,000 annually on digital marketing. However, this figure varies depending on the industry and the size of the business.

Remember, budget constraints can significantly impact your campaign success. A Vancouver-based digital marketing agency needs to know your budget to allocate resources effectively and prioritize the most impactful strategies. Without this information, the agency might invest in initiatives that aren’t the best use of your funds. Maintaining transparency on your budget avoids wasting resources and ensures that your marketing efforts are optimized for maximizing your ROI.

5. Keep Your Agency on the Loop About Your Business Decisions

When you share information about your business decisions with your agency, they can tailor their approach to better suit your needs and help you achieve your desired outcomes. For example, if you own a roofing company and decide to expand your services to include gutter cleaning, it’s important to inform your digital marketing agency. They can then adjust your website content, social media posts, and advertising campaigns to highlight this new service offering. This way, potential customers searching for gutter cleaning services in your area will likely find your business and consider hiring you for the job.

Sharing information about your business decisions with your digital marketing agency also allows them to anticipate and prepare for changes in your industry. For example, if you own a plumbing company and are aware of upcoming changes in building codes or regulations, informing your agency can help them create content that educates your customers about these changes. This includes creating content that addresses common customer concerns or highlighting your business’s commitment to staying up-to-date with the latest developments. This can position your business as an industry leader and build trust with your audience.

Conclusion

Being transparent with your budget, granting access to your digital tools, and involving your Vancouver-based digital marketing agency in your customer service processes are some of the actions you can take to build a long-term partnership. In this way, you establish a strong foundation for growth, stability, and success. Working with a Vancouver-based digital marketing agency over an extended period also benefit you through their accumulated knowledge and experience. As they learn more about your industry, your competitors, and your target audience, they can provide valuable insights and recommendations that help you stay ahead of the competition.

Digital Trek is a full-service digital agency offering a range of services designed to help businesses like yours succeed in the digital space. Our team of experts work closely with our clients to understand their unique needs and develop customized strategies that deliver measurable results. In fact, we have have a track record of successfully generating new leads for our clients. Contact us and get a free quote!

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