What to Ask a Digital Agency During Your Consultation

Knowing what to ask a digital agency will help you determine if they’re the best fit for your business and can deliver the results you want. Otherwise, you could end up wasting a lot of hard-earned money on a company that doesn’t know what they’re doing or can’t actually help you at all.

What to Ask a Digital Agency #1: Do You Have Relevant Experience in [Specific Industry]?

One of the first questions you should ask when you’re wondering how to choose a digital partner is whether they have experience working within your specific industry. Industry-specific knowledge can make a significant difference in the effectiveness of your digital marketing strategies. Having industry-specific knowledge means understanding the unique characteristics and needs of the particular field your business operates in.

Knowing the ins and outs of an industry, from customer preferences to competition, helps create marketing strategies that truly resonate with your target audience. It’s like speaking the same language as your customers and knowing exactly what will catch their attention. Think of it as customizing your marketing efforts to fit perfectly within your industry.

What to Ask a Digital Agency #2: What Marketing Services Do You Offer?

Understanding the range of marketing services offered by your potential digital marketing partner is important in determining whether they can meet your business needs. They should be able to provide a variety of marketing services. This could include things like:

Search Engine Optimization (SEO)

SEO is a way to make your website appear higher in search results when people look for things related to your business. People use keywords or phrases that describe what they’re looking for online. For example, when people search for “dog food near me” or “best cat toys,” your pet store will pop up. Your digital marketing partner will analyze your business and website to find the best keywords to target.

They’ll use these keywords in the right places on your website, such as in the page titles, descriptions, and content. SEO also involves making sure your website is easy for search engines to read and understand. This includes things like having a fast loading speed, having a clear structure, and having no broken links or errors. A good digital marketing partner will fix any technical issues on your website to improve its SEO.

Building high-quality links to your website from other reputable websites is another important part of SEO. It indicates to search engines that your website is valuable and trustworthy. In this way, more people will find and visit your website, which can lead to more customers and sales for your business. Remember that SEO is an ongoing process, so it’s important to work with a partner who can continually monitor and improve your website’s performance over time.

Digital Trek offers comprehensive SEO services that can help improve your website’s visibility in search engine results. Contact us and get a free quote!

Social Media Marketing (SMM)

They should know how to create and manage your business’ social media accounts on popular platforms, such as Facebook, Instagram, and X. They can post content, engage with followers, and run ads to reach more people. Your digital marketing partner will come up with ideas for posts that are interesting and relevant to your target audience. It includes things like behind-the-scenes photos, tips related to your products or services, or even just fun, engaging content that gets people talking.

Your partner will schedule and publish those posts at the best times to reach your followers. They’ll use tools to help manage your posting schedule across multiple platforms. When engaging with your audience, your partner should monitor your accounts and respond to comments, questions, and messages in a timely manner. They’ll also look for opportunities to start conversations and build relationships with these people. Note that different platforms have different features and audiences, so you want a partner who knows how to use each one effectively.


Facebook is great for reaching many people with your business message. It has a huge user base, so you can connect with many potential customers interested in your products or services. Its ad platform allows you to show your ads to specific groups based on factors like age, location, and interests. For example, you own a clothing store and want to promote a sale on women’s dresses. You can create a targeted Facebook ad for women in a certain age group who have shown an interest in fashion.

In this way, you’re reaching people who are more likely to click on your ad and visit your website. Facebook’s ad platform also provides tools to track your ad performance. You can see metrics like impressions, clicks, and actions taken on your website. This data helps you understand what’s working well and which aspects need improvement in your ad campaigns.


Wyzowl reported that 89% of customers would like to see more video from businesses this 2024. Lucky for you, it just happens that Instagram is the platform for showcasing your products or services through photos and videos. In fact, Instagram Stories allow you to post content that disappears after 24 hours, ideal for quick updates or promotions.

You can also use Stories to engage with followers through questions or polls. Your digital marketing partner can even use Instagram Reels, referring to short videos that can showcase products, share tutorials, or add personality to your brand.

X (Formerly Known as Twitter)

X is a fast-paced platform that’s good for sharing news, updates, and engaging with customers in real-time. Your partner should understand how to craft concise, attention-grabbing tweets and how to participate in relevant conversations on X. Imagine you’re a restaurant owner and you just got a new shipment of fresh seafood. You want to let your customers know that you have a special deal on lobster rolls.

You can post a quick update on X, saying “Fresh lobster rolls just arrived. Get 10% off only today #lobsterlove #seafood.” This post will go out to all your followers instantly, and they can start coming in to take advantage of the deal right away. When something goes wrong or a customer has a question for you, they can tweet at you and you can respond right away. This shows that you care about their concerns and will help, building customer loyalty.

Choosing Your Digital Marketing Partner to Build Your Authority Using Content Creation

To know how to choose a digital partner that can accommodate you, find out what types of content they can create and their content production capabilities. A partner who can create high-quality, engaging content is more likely capable of helping your business grow. Make sure the content they create applies to your business and resonates with your target audience.

For example, if you run a fitness center, the content might include workout tips, healthy recipes, or success stories from clients. Good content helps build trust and authority for your brand. Watch this video to learn more about the ways to create better content:

They should also be able to create different content to suit different platforms. For example, they might execute video marketing campaigns for social media, in-depth guides for your website, or infographics for email newsletters. Having a variety of content types helps you reach different customer segments.

Pay-per-click (PPC) Advertising

PPC advertising operates on a pay-per-click model, which means you only pay when someone clicks on your ad. It’s a cost-effective way to drive traffic to your website and potentially generate leads or sales while ensuring that you’re only paying for actual engagement with your ad. In determining how to choose a digital partner for this, make sure that they know how to set up and manage PPC campaigns on platforms like Google Ads. They must also possess the expertise to optimize your PPC campaigns effectively to help you get the most out of your budget and maximize your ROI.

Optimizing PPC campaigns involves strategically selecting keywords, writing a compelling ad copy, and targeting the right audience. Some of the ways on how to choose a digital partner is to assess their skills in analyzing data and monitoring campaign performance. It guarantees that they can execute an effective marketing campaign for you. A skilled digital marketing partner can help you refine your PPC strategy to reach the right audience at the right time. This targeted approach improves the effectiveness of your PPC campaigns and increases the likelihood of conversions.

What to Ask a Digital Agency #3: How Do You Measure Success?

Measuring the success of your digital marketing efforts is essential for tracking progress and optimizing strategies for better results. Some of what to ask a digital agency is the available metrics in place to measure the performance of your campaigns. This is to know whether you’re making progress in reaching your goal. For example, a digital marketing partner may use tools like Google Analytics to track website traffic and user behavior.

Tracking website traffic and user behavior shows to your partner which marketing channels are driving the most traffic to your site. As well as which pages are generating the most engagement. They will then adjust the marketing strategy based on these data to bring you the most conversions possible for your business.

What to Ask a Digital Agency #4: What’s Your Approach to Strategy and Planning?

A well-thought-out strategy is the foundation of any successful digital marketing campaign. Be mindful of what to ask a digital agency when inquiring about their approach to strategy and planning. A partner who takes the time to understand your business goals, target audience, and competition is more likely to create effective and tailored strategies.

A great digital marketing partner will thoroughly audit your current online presence, analyze competitor strategies, and identify key opportunities for growth. Then they’ll develop a custom strategy aligned with your business goals.

What to Ask a Digital Agency #5: How Do You Stay Up-to-Date with Industry Trends?

Another thing to include in what to ask a digital agency is how they keep up with industry trends and use them in their strategies. This includes attending industry conferences, participating in webinars, and subscribing to industry publications. A digital marketing partner who actively seeks industry trends and incorporates them into their strategies demonstrates a commitment to providing quality work.

Understanding how your potential partner stays informed about industry trends gives you confidence that they’re proactive in adapting to changes. This leads to better audience engagement and eventually improved results for your business.

What to Ask a Digital Agency #6: What’s Your Communication Style?

Remember that different people have different communication styles. Some may prefer regular meetings, others might use emails or phone calls. Knowing their preferred communication method can help you stay on the same page and make sure you’re both clear on goals and progress. Establishing a clear communication builds trust in your partnership and sets the expectations for both parties. It includes timelines, changes in the project scope, or handling of disputes.

What to Ask a Digital Agency #7: How Do You Handle Client Relationships?

Look for signs that they prioritize client relationships. A good partner will have a process for building strong relationships with the businesses they work with. They assign a specific person to be your main point of contact, called as an account manager, communicates with you regularly regarding your project’s progress. These updates can take place on a weekly, monthly, or quarterly basis.

Your digital marketing partner will also be available to answer questions you have and address any concerns that come up along the way. But the most telltale sign they prioritize client relationships is their willingness to go the extra mile to ensure that you’re satisfied with their work. They do so because they’re invested in your success — the same way you did when you first hired them.

What to Ask a Digital Agency #8: What’s Your Pricing Structure?

Pricing model is an important aspect of what to ask a digital agency during your first contact. This is how they charge you for their marketing services, and it can make a big difference in how much you pay and what you get for your money. There are a few different pricing models that digital marketing partners might use. One common practice is using a monthly retainer model, where you pay a set amount of money that covers a set number of marketing services each month.

Another pricing model is project-based fees, where you pay for each specific project that the partner works on for you. For example, if you want them to create a new website, they might charge you a one-time fee for that project. This can be a good option if you have a specific goal in mind. Like launching a new product or service, and you want to know exactly how much it will cost to reach that goal.

Some digital marketing partners might even use performance-based pricing, where they charge you based on the results they get for you. Let’s say that they’re managing your ads, so they charge you a percentage of the money you make from those ads. This is a good option to motivate your partner to get the best possible results for you.

Don’t forget to ask about any additional fees or costs that might be involved. Some partners may charge extra for things like travel or software expenses. In this way, you get to budget your money more effectively and avoid incidents like surprised charges once you receive your bill.

What to Ask a Digital Agency #9: Do You Have a Proven Track Record of Success in Similar Projects?

Look for a company that has a proven track record of success on projects similar to yours. This shows that they know a lot about your industry and the strategies that work best for businesses like yours. A company with a wide range of projects may not have the same level of specialized knowledge as one that has consistently gotten good results in your field. Review the case studies or testimonials that show how they helped other clients reach their goals and pay attention to the metrics they used to measure success.

Make sure their idea of success matches your own business goals. A company that helped a client get more people to open their emails may not be the best fit if your goal is to get more people to engage with you on social media. Also, think about the size and scope of the projects they’ve worked on. A company that has only worked with small businesses may not have the resources or skills to handle a large-scale enterprise project.

Meanwhile, a company that usually works with large businesses may not give a small companies the personal attention it needs. More importantly, ask for references and reach out to the clients featured in their case studies or testimonials. These people can vouch for the digital marketing partner’s performance, giving you confidence in their ability to meet your business needs.

What to Ask a Digital Agency #10: What’s Your Onboarding Process?

A smooth onboarding process sets up a successful partnership with your digital marketing agency. Inquire about their onboarding process, including timelines, key milestones, and the information they require from your end to kick start the collaboration. For example, a digital marketing partner may conduct a kickoff meeting to discuss goals, expectations, and timelines for the project. They may also request access to relevant accounts, data, and assets to strategize and implementing campaigns effectively.

A tip on how to choose a digital partner is to ask about their onboarding process because it sets the tone for the rest of your partnership. The onboarding process is when the digital marketing company learns about your business, your goals, and your target audience. They’ll ask you questions to understand your current online presence and what you want to achieve before creating a plan tailored to your business goals. During onboarding, the digital marketing company will also explain their marketing services and how they work.

They’ll share their timeline for getting started and set expectations for how often you’ll communicate. Don’t be shy to ask whether they have special onboarding offers or discounts. Some companies offer a reduced rate for the first month or a free consultation to get you started. This helps cut the cost, especially for small businesses.

Finding the Right Partner Depends on the Questions You’re Willing to Ask

It’s important to research and evaluate potential digital marketing partners before committing to working with them. Taking the time to consider your options and ask important questions upfront will prevent problems and wasted time and money later on. Ask them direct, challenging questions to assess if they have the capabilities, experience, and approach that aligns with what your business needs. Skipping this step and just going with the first option that seems okay will only end up in frustration, delays, and wasted resources as it forces you to start over with someone new.

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