Lead tracking is essential for all digital marketing activities. If you can’t measure it, then you can’t optimize it. Lead tracking allows you to tell us where the leads come from.

If there’s one thing that digital marketers know, it’s that leads drive money. And in order to make money in this market, you’ve got to be able to convert those leads into paying customers. This is where lead tracking comes into play because it allows us to see which channel brings more value to your business. With this information, you can optimize your digital strategy and create an advertising campaign that will target your lead tracking goals.

If you know your average income from clients, if you know your closing ratio, you can calculate your ideal cost per lead and then create a digital strategy that will do exactly that.

If you want to try and do some lead tracking yourself, here is an article that I wrote that could help you: